10 Podcast Case Studies for Enterprise and Government

About Author Graham Brown

Graham Brown is the founder of Pikkal & Co – performance communication agency responsible for producing Award Winning Podcasts for business brands. Clients including McKinsey, Julius Baer, IBM and the Singapore Government. Investors and Advisors from Netflix, Intel, Apple and iQiYi. He is a published Amazon author covering human communication technologies, marketing and branding. He has produced over 1,000 podcast episodes and webinar shows with notable shows including the Tony Fernandes Podcast. Graham is a graduate in Artificial Intelligence and is currently leading Pikkal & Co to use Machine Learning and Conversation Analytics to automate the heavy lifting of communication to elevate the human touch.

The Key Difference between B2C and B2B Podcasts

In this article I’ll explain the key differences between B2C and B2B Podcasts through Podcast Case Studies. Most of these Podcast Case Studies are B2B Podcasts, meaning they are focused on partners, customers and even internal audiences as opposed to a broad, mass market. While these B2B Podcasts may not have the audience quantity of a B2C Podcast like, say, Tim Ferriss, their Podcast Metrics are based on quality and thought leadership.

1) The McKinsey Future of Asia Podcast

Recent decades have seen the Association of Southeast Asian Nations (ASEAN) countries develop into a dynamic powerhouse set to inherit the West’s mantle as the global market and culture leader. The McKinsey Future of Asia Podcast deals with this powershift and examines the future of commerce in the geographic area.

podcast rankings mckinsey asia

The podcast looks ahead to the next century and examines the role that China, India, and Japan will play in trade, supply chains, and technological innovations. The covid-19 response, climate change, and diversity and inclusion all come under the spotlight as leaders from across the region discuss Asia’s future.

mckinsey podcast case study

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2) Think Fast Talk Smart

Matt Abrahams, a lecturer of Strategic Communication at Stanford Graduate School of Business, hosts Think Fast, Talk Smart, a podcast that outlines strategies and concepts for effective communication.

Subjects range from body language, better negotiating, and using persuasion and influence in the workplace, as Abrahams and other communication experts detail best practices for getting a message across. While many of the episodes are centered around improving verbal communication for business, written communication, anxiety, and other subjects are covered extensively.

3) A16Z by Andreessen Horowitz

A16Z is a well-known Silicon Valley venture capital firm owned by Marc Andreessen and Ben Horowitz. Their podcast focuses on tech, culture, and the future of business in a world where software gains more and more prominence. Insights into the investment mindset are what this podcast does best, with industry experts and gurus giving fresh takes on a diverse range of topics from real estate, healthcare, cryptocurrency, and more.

Podcast Rankings: The A16Z Podcast

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    Gaming Goes Mainstream and How Founders Hire a VP of Product are two notable episodes that transcend the subject matter and pack in an incredible amount of insight and information useful for anyone in the business environment.

    4) Masters of Scale by Reid Hoffman Linkedin

    Legendary Silicon Valley investor and LinkedIn co-founder Reid Hoffmann hosts a podcast that offers thoughts and advice on startups. A fun and less than formal tone set it apart from many business podcasts as Hoffmann and his guests — CEOs of major startups like Nike, Slack, and Starbucks — share their experiences of the ups and downs of starting a business.

    podcast rankings apple masters of scale

    Entrepreneurship, strategy, fundraising, and management are all covered with first-person accounts of success and failure, while each week, Hoffmann shares a theory on how to grow a business. Masters of Scale is a front-row ticket to a discussion between startup luminaries about everything from ideas, leadership, and the human side of business development.

    masters of scale podcast case study

    5) The Venture by Leap McKinsey

    case study leap by mckinsey
    The Venture is a show that hosts conversations with venture leaders across Asia that give listeners an insight into building and scaling new businesses. The podcast is hosted by Leap McKinsey, a digital arm of the global business consultancy firm. Reinvigorating current companies by building a dynamic, forward-thinking culture is Leaps’ hallmark, and this ethos is supported by interviews from some of the thought leaders in the region.

    Andrew Roth and Tomas Laboutka offer practical advice on modernizing enterprises, backed up by knowledgeable guests like Sequoia Capital’s Pieter Kemps, Jardine Matheson’s Anne O’Riordan and Michael Poon, and Bernd Vindevogel of True Digital.

    the venture mckinsey podcast case study

    6) The Antler VC Cast

    Hosted by Co-founder Jussi Salovaara and Marketing Director Puja Bharwani, The Antler VC cast is a podcast made by the progressive, global early-stage VC company, Antler. Tech is the main focus point, with a range of issues discussing the future of international, digital business.

    Guests and subjects include Steve Melhuish talking about the balance between sustainability and profitability, Nas Daily’s thoughts on creating content that people care about, and Patrick Lee on entrepreneurship. This podcast gets into the weeds with tech innovators to tell their success stories and provide guidance for the next generation of leaders.

    7) The Future of Work by Singapore Institute of Management

    The Future of Work is a podcast by the Singapore Institute of Management that deals with the cutting-edge technologies and social changes that will shape business in the 21st century. A mix of illustrious guests like Lewis Pugh, Howard Wu, and Jody Medich discuss topics like AI, upskilling, and the 4th Industrial Revolution and explore systems thinking and other innovative approaches in the business space.

    8) HBR Ideacast by Harvard Business Review

    While it is ostensibly categorized as a management and marketing podcast, the HBR Ideacast deals with a wide range of workplace and personal issues. Hosts Alsion Beard and Curt Nickisch are joined by other HBR staff and a whole host of leaders, thinkers, scientists, and industry professionals as they discuss the ideas and concepts that drive the contemporary business space.

    Some of the subjects covered by this multiple awards winning podcast are discussions about race and equality in the workplace, innovation, and networking, with a guest roster that reads more like a who’s who of the US business markets. With almost 800 episodes over a nearly 15-year run, the HBR Ideacast is an invaluable business resource.

    9) Worklife by Adam Grant TED

    Organizational psychologist Adam Grant hosts Worklife, a podcast that takes a witty and frank look at everyday work issues. Subjects like procrastination, burnout, and rejection all come under the microscope as Grant and his engaging and insightful guests explore the psychological stresses and strains of contemporary work.

    Grant eschews the dry, overly formal tone of similar podcasts to deliver actionable and accessible insights into the concepts and issues that affect productivity as he strives to help his listeners become more resilient by giving them the mental skills to thrive in the work environment. While the podcast proper is excellent, bonus episodes with big names like Stephen Dubner, Esther Perel, and Cheryl Strayed are unmissable.

    10) Business Wars by Wondery

    Former Marketplace anchor, David Brown, hosts a podcast that examines the enterprise field’s more adversarial and competitive aspects. Each week, Business Wars takes a captivating look at a particular business rivalry and details the ins-and-outs of their battle for market share dominance.

    The breadth of research is impressive as Brown narrates the stories of acrimonious rivalries between some of the world’s biggest brands over multiple episodes. Netflix vs. Blockbuster, Facebook vs. Snapchat, and Nintendo vs. Sony are some of the more fascinating episodes that promise to give a real, unvarnished and unauthorized look at what goes on behind the scenes in these high-stakes battles.

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    About Author Graham Brown

    Graham Brown is the founder of Pikkal & Co – performance communication agency responsible for producing Award Winning Podcasts for business brands. Clients including McKinsey, Julius Baer, IBM and the Singapore Government. Investors and Advisors from Netflix, Intel, Apple and iQiYi. He is a published Amazon author covering human communication technologies, marketing and branding. He has produced over 1,000 podcast episodes and webinar shows with notable shows including the Tony Fernandes Podcast. Graham is a graduate in Artificial Intelligence and is currently leading Pikkal & Co to use Machine Learning and Conversation Analytics to automate the heavy lifting of communication to elevate the human touch.
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