The McKinsey Asia
Award Winning Podcast

In a world of noise, discover how Pikkal & Co helped McKinsey Asia plan and produce the Award Winning Future of Asia Podcast supporting their Future of Asia research series.

"Award Winning Campaign"
5 Platinum & 2 Gold Hermes Creative Awards 2020

"Award Winning Episode"
1 Platinum Marcomms Award 2020

How We Helped Build the Award Winning Future of Asia Podcast

McKinsey Asia engaged Pikkal & Co to help build Brand Authority and Scalable Conversations around their Future of Asia research series. This thought leadership podcast series is built around anchor host Oliver Tonby, Chairman of McKinsey Asia. We recorded the podcast in-person and virtually across multiple time zones in Asia.

Top 20 Performing Podcast in Key Asian Markets

Data shows Future of Asia Podcast Ranking in Management Category

Award Winning Episode:Asia and The Pandemic

Featuring Lareina Yee, Chief diversity and inclusion officer for McKinsey
and Mohammad Naciri, Regional Director, UN Women

Podcast Planning Guide for Corporates

CONTENT: Meta themes from the Future of Asia report. Key issues faced by both partners and McKinsey network. Popular subjects include The Asian Century, the rise of India & China, Economic Outlook, WHO & the Pandemic and Leadership in The Crisis.

CASTING: Central to the Podcast is Oliver Tonby, Chairman on McKinsey Asia who features on every episode with key guests inc. McKinsey thought leaders, authors and representatives of government and the UN. 

mckinsey podcast case study
The Future of Asia communications campaign won 7 Hermes Creative Awards & 1 Marcomms Platinum Award in 2020.
mckinsey future of asia podcast
podcast case study

Podcast Planning Guide for Corporates

Podcast planning for Communications Head and Corporate Leaders. This short guide will help you understand the steps and due diligence needed to create a successful podcast series like McKinsey’s Future of Asia .

The Changing Nature of Trust in Business

Brand reputation and trust in business are changing. 77% of 18-34 yr olds ad 70% of 35-54 yr olds reported that trusting a brand was “more important today than in the past” (Edelman Trust Barometer 2020). The challenge for Comms is retaining trust and staying relevant in a noisy media marketplace. 

Podcasts as a Platform for Leaders to Speak Out

Employees want their CEOs to address key issues such as reskilling to stay relevant, the impact of tech on their work and diversity. Employees don’t necessarily want to speak out themselves, they want Leadership to speak for them. By being proactive on these issues rather than reactive. Comms has the opportunity to use Podcasts to address these issues, which in turn can positive impact employee engagement, internal communication and trust.
leadership authenticity

Why Comms Leaders Need to Humanize Brands

People follow People not Brands. 70% of people said they wanted companies to be “accessible” (Edelman 2020). Comms needs humanize their organization: create interfaces between partners and corporate leaders; empowe leaders by giving them a voice.

Over 1,000 B2B Podcasts Produced

Get our Podcast Planning Guide

We offer full end to end podcast management to ensure your project is a success:

  • Planning
  • Production
  • Promotion

Use our experience and unique VoiceDynamics data platform we also guide and advise our clients on clients conversational talking points, delivery and podcast performance.

With over 1,000 episodes published, we can record and produce podcasts anywhere with our studio grade tools. In person, in your office, online via our high quality recording software, via your meeting platform, at your client’s office, in airports, rice fields and at night markets. We’ve done them all.

We are 100% focused on B2B. Our goal isn’t to produce advertising media but to help our clients influence their audience, create conversations at scale and secure meetings that matter. Our approach is geared towards using podcasts and webinars as communications tools to support corporate Leadership.

With a dataset over over 20,000 podcast episodes in our VoiceDynamics platform, we help clients benchmark their conversations and performance against similar content in their category.

Sure. We’ve worked successfully in partnership before. Be confident that you are bringing Podcast experience in working with top tier international clients to the table. We are bot experienced in co-creating proposals with agencies and working as their outsourced Podcast partner. If you have a Client Project that you’d like to discuss partnering with us to fulfil, Contact Us to discuss.


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