In a world of noise, discover how Pikkal & Co helped McKinsey Asia plan and produce the Award Winning Future of Asia Podcast supporting their Future of Asia research series.
McKinsey Asia engaged Pikkal & Co to help build Brand Authority and Scalable Conversations around their Future of Asia research series. This thought leadership podcast series is built around anchor host Oliver Tonby, Chairman of McKinsey Asia. We recorded the podcast in-person and virtually across multiple time zones in Asia.
Featuring Lareina Yee, Chief diversity and inclusion officer for McKinsey
and Mohammad Naciri, Regional Director, UN Women
CONTENT: Meta themes from the Future of Asia report. Key issues faced by both partners and McKinsey network. Popular subjects include The Asian Century, the rise of India & China, Economic Outlook, WHO & the Pandemic and Leadership in The Crisis.
CASTING: Central to the Podcast is Oliver Tonby, Chairman on McKinsey Asia who features on every episode with key guests inc. McKinsey thought leaders, authors and representatives of government and the UN.
Podcast planning for Communications Head and Corporate Leaders. This short guide will help you understand the steps and due diligence needed to create a successful podcast series like McKinsey’s Future of Asia .
Brand reputation and trust in business are changing. 77% of 18-34 yr olds ad 70% of 35-54 yr olds reported that trusting a brand was “more important today than in the past” (Edelman Trust Barometer 2020). The challenge for Comms is retaining trust and staying relevant in a noisy media marketplace.
People follow People not Brands. 70% of people said they wanted companies to be “accessible” (Edelman 2020). Comms needs humanize their organization: create interfaces between partners and corporate leaders; empowe leaders by giving them a voice.
We offer full end to end podcast management to ensure your project is a success:
Use our experience and unique VoiceDynamics data platform we also guide and advise our clients on clients conversational talking points, delivery and podcast performance.
With over 1,000 episodes published, we can record and produce podcasts anywhere with our studio grade tools. In person, in your office, online via our high quality recording software, via your meeting platform, at your client’s office, in airports, rice fields and at night markets. We’ve done them all.
We are 100% focused on B2B. Our goal isn’t to produce advertising media but to help our clients influence their audience, create conversations at scale and secure meetings that matter. Our approach is geared towards using podcasts and webinars as communications tools to support corporate Leadership.
With a dataset over over 20,000 podcast episodes in our VoiceDynamics platform, we help clients benchmark their conversations and performance against similar content in their category.
Sure. We’ve worked successfully in partnership before. Be confident that you are bringing Podcast experience in working with top tier international clients to the table. We are bot experienced in co-creating proposals with agencies and working as their outsourced Podcast partner. If you have a Client Project that you’d like to discuss partnering with us to fulfil, Contact Us to discuss.
Pikkal & Co offers you free access