Why I Started Asia Tech Podcast and Published 500 Episodes

About Author Graham Brown

Graham Brown is the founder of Pikkal & Co – performance communication agency responsible for producing Award Winning Podcasts for business brands. Clients including McKinsey, Julius Baer, IBM and the Singapore Government. Investors and Advisors from Netflix, Intel, Apple and iQiYi. He is a published Amazon author covering human communication technologies, marketing and branding. He has produced over 1,000 podcast episodes and webinar shows with notable shows including the Tony Fernandes Podcast. Graham is a graduate in Artificial Intelligence and is currently leading Pikkal & Co to use Machine Learning and Conversation Analytics to automate the heavy lifting of communication to elevate the human touch.

Asia Tech Podcast: 500 Episodes (and a few extra)

“To live is the rarest thing in the world. Most people exist, that is all.” ― Oscar Wilde

I published 502 episodes. The goal for Asia Tech Podcast was 500, but there was some unfinished business so I overran. I guess I proved my point, I can create one of the world’s largest podcasts by volume.

Of course, there was also episode 1, which you can still hear today, shaky and lacking in direction, but that’s where all podcasts should start. Your goal isn’t to create 500 but get in the game.

People ask me about the audience numbers, I can’t tell you. A million or more. Some episodes 10,000+ some 100. I’m less interested in the audience numbers than the meetings I can get from the podcast.

Why Start a Podcast?

This Podcast helped me find my first two investors in the Podcast Agency.

I met Tony Fernandes. AirAsia became one of our first Podcast Clients. We won numerous high profile clients including McKinsey, Xero and the Singaporean Government. The McKinsey Future of Asia Podcast became Asia’s first Award Winning Podcast.

All thanks to Asia Tech Podcast getting me in the game. I find too many Business Leaders are focused on communications that needs to be Perfect. The covid-19 pandemic has shown us that when it comes to business communications – Optimal beats Perfect. Don’t live on “Someday Isle” to amplify the conversations that matter. Practise Agile Storytelling and start building your Minimum Viable Podcast.

Your podcast is a passport to a better world, a world where you create deep connections.

Podcasts: Get our Guide for Corporates

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Find Your 100 True Fans

Imagine how 100 Deep Connections could radically transform your business. These Connections will become 100 True Fans of your work – your advocates, advisors and door openers.

Every podcast is a deep connection. Not a coffee meeting that fades into obscurity but something you create together that stays forever. My Tony Fernandes Podcast will still be online for 10 years or more. Do it for the connections not the content, the meetings not the media.

When people ask why I got into podcasting, I always answer, “because there is no better way to create real, authentic connections with people that matter.”

People will always come and go in your life. Be sure that you tell them what they meant to you before they go.

Learn to Join the Dots in Your Story

Steve Jobs was a master storyteller. What he practised as a storyteller was not beyond the reach of us “mere mortals”. He simply learned how to join the dots. He joined the dots between Apple, his personal narrative and 1000s of years of heroic storytelling arcs found in our culture and myth.

And you can too…

In 2012, I sold a business and traveled the world for 4 years with my family. We went to Fiji, Hawaii, California, New Zealand, Florida, Cyprus, Fuerteventura, Lanzarote, Andalusia, Okinawa, Thailand and Japan. I wrote a book about this adventure called “Fire Your Boss, Sell Your Car, Travel the World”. As much it all looked great on my Instagram account, I confess that I got bored of lying on tropical beaches day in day out.

This is the blessing and the curse of being an entrepreneur. It’s very noisy up their inside an entrepreneur’s mind. Always thinking. Always creating. Always solving problems.

If there was a problem that needed solving in our 4 year journey, it was finding the 2 important questions for me:

Question 1: “What makes me happy?”

Question 2 : “What’s the secret to happiness?”

Answer 1: Meeting other people. On those picture postcard islands, I missed the hustle, I missed the camaraderie of fellow entrepreneurs and I missed being challenged by those who’d force me to raise my game. I’ve met some incredible people podcasting. Create a podcast for the amazing people you will meet. Your audience is a bonus.

Answer 2: This is simple. Do more of what makes you happy. And if something makes you happy, design a business that allows you to do that thing until your end days.

So I started a Podcast, and the Podcast evolved into a business – an award winning B2B Podcast Agency – and that business became a reality.

I didn’t know what that business looked like, but I knew if I started somewhere I was taken one step towards it. These are difficult “What if?” questions that manifest in conversations that matter with people that matter.

“What if we didn’t need to work from an office?”
“What if we could work from a remote tropical island?”

Ask “What if?” and be prepared to watch your world unravel beautifully.

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About Author Graham Brown

Graham Brown is the founder of Pikkal & Co – performance communication agency responsible for producing Award Winning Podcasts for business brands. Clients including McKinsey, Julius Baer, IBM and the Singapore Government. Investors and Advisors from Netflix, Intel, Apple and iQiYi. He is a published Amazon author covering human communication technologies, marketing and branding. He has produced over 1,000 podcast episodes and webinar shows with notable shows including the Tony Fernandes Podcast. Graham is a graduate in Artificial Intelligence and is currently leading Pikkal & Co to use Machine Learning and Conversation Analytics to automate the heavy lifting of communication to elevate the human touch.
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